So, GAME has announced that they are to start selling Xbox Live digital content in store. Yes, that’s right DIGITAL content…IN STORE. Because that will work, won’t it?
I don’t think I know anyone who has gone into a video game store and purchased Microsoft points in there, I know I certainly haven’t. If I spot something on Xbox Live that I want to download and don’t have enough points in my account to buy it I top up in the comfort of my own home because isn’t that one biggest selling points of digital content – You don’t have to leave your house to purchase it?
I would have thought that the only people who will use this are parents who are buying for their children and not actual gamers themselves. Who knows? I may be completely off on this one. For Microsoft it is another place that their product can be sold.
It is interesting that GAME are going down this route though and to be honest it was only a matter of time. They have realised that they need to get in on the act of selling the digital content in order for them not to be left behind and see profits drop. More gamers are purchasing content online and could there be a time where more products are purchased directly through the consoles than physical units off a shelf? Will this work for them? I personally don’t think so, we shall wait and see.
On the back of this news though I am slightly concerned that we will start to see store space being given to rows of cards offering XBL games, add on content and clothes for your Xbox Avatars that this will mean even less exposure to games from smaller companies which at times are more innovative because they won’t be able to afford to pay for shop floor space for promotions.
So what say you? Have you ever purchased a card offline for online content? Is this a good thing or just a way of GAME to try and get profits up?